Most people are unaware of this hidden detail in the Wendy’s logo.

Indulging in fast food occasionally can be a guilty pleasure for many, including myself.

Amidst the array of chain restaurants, Wendy’s holds a special place as one of my favorites.

Late last year, Wendy’s debuted a new logo, its first for 29 years, and a new ad campaign from Publicis Kaplan Thaler.

The new look dumped the boxy old Western lettering the restaurant chain used to have in favor of a more modern take on the Wendy icon and a breezy handwritten typeface.

But since the new brand was rolled out nationally in March of this year, some people have noticed a “hidden” or subliminal message in the new logo. See if you can spot it. Below, we’ll tell you what you’re supposed to be looking at:

The “hidden” part? The word “Mom” can be found in Wendy’s ruffled collar. The word pops out in one-color versions of the logo, which are used on Wendy’s styrofoam cups:

There is no indication as to whether the subliminal lettering was deliberate or accidental. The old logo also featured a ruffled collar, so that part is not new:

A Wendy’s spokesperson told Business Insider, “We are aware of this and find it interesting that it appears our Wendy cameo has ‘mom’ on her ruffled collar. We can assure you it was unintentional.”